Bar J, “ - J “, is a brand that was registered by Jess Jackson in Texas in the 1900s: Brooks County and Jim Wells County. It was passed forward to his great grandson, Jason Howell. Today, Bar J represents a legacy that spans up, down and across many branches of an extended family tree. From cattle traders to dairymen to cow-calf ranchers to stockers to feeders, cattle have been at the root of our family for well over a century. And, may they be so for centuries to come. Hopefully, this website honors that heritage and resonates with a wider community.