Home

The calculus of the cattle industry is so complex that only those with a deep affinity attempt to operate in it. The purpose of this site is to explore and celebrate the various aspects of cattle, Bar J Cattle and the greater cattle industry. 

The Cattle (Wo)Men’s Paradox

“Match the cow with the environment and the bull with the market”.

This simple guideline addresses the cattle industries’ paradox: Ranchers and Feeders are economically incentivized to select for different cattle traits, yet the two rely on each other for supply and demand...